What does Better Software do?

Better Software is a product engineering company that helps founders go from idea to working software. We offer MVP development, product engineering, team augmentation, and fractional CTO services, all designed to ship fast without creating technical debt.

Is Better Software part of Better?

Yes. Better Software is a division of Better, focused on software engineering and product development. Better also includes Better Marketing (btrgrowth.com) for growth services. Together, we help companies build and grow their products.

How is Better Software different from a typical dev agency?

We're founder-led and limit ourselves to 5–7 engagements at a time. There are no product managers in between: Product Builders understand your users and build the features themselves, and Senior Engineers review every change and keep your codebase flexible for what comes next.

Why do I need Better Software when AI tools like Lovable exist?

AI prototyping tools are great for testing a hypothesis, and we often recommend them before talking to us. But they typically produce codebases that are hard for an engineering team to maintain: long procedural code, no deliberate architecture, and no understanding of how one fix affects the rest of the product. We use AI every day, coached through constantly improved prompts, skills, and guardrails, with every feature architected through domain data modelling and reviewed by senior engineers. AI accelerates our engineering; it doesn't replace it.

What types of products do you build?

We build web applications, mobile apps, AI-powered products, SaaS platforms, and internal tools. Our portfolio spans fintech, healthcare, energy, real estate, and consumer tech, with 20+ products taken from idea to market.

How long does it take to get a working MVP?

Most MVPs ship within days to a few weeks, depending on complexity. We use a structured 5-phase build system (Define, Scaffold, Integrate, Test, Launch) that keeps every cycle focused on shipping working software, not planning documents.

Do I need a technical co-founder to work with Better Software?

No. Many of our clients are non-technical founders. We act as your technical partner, handling architecture decisions, team coordination, and engineering execution, so you can focus on your domain expertise and customers.

What happens after the MVP launches?

The MVP is a starting point, not a one-time build. No software product is ever really done. We keep iterating based on real user feedback: Product Builders ship features every cycle, Senior Engineers maintain code quality, and your product keeps improving without needing a costly rewrite. That's why most of our engagements run for multiple years: the product expands as the business grows, and we keep building with you.

How do I get started?

Book a 30-minute call with our founder, Jai Jalan. No sales pitch, just a conversation about your product, what to ship first, and whether we're the right fit. Even if you go with another team, you'll leave with a clearer plan.

Back

Case Study

How We Built An AI Powered Personal Finance Platform Securely

A secure, compliant, and modular financial technology foundation engineered for high-volume transactions, strict regulatory controls, and rapid feature development from day one.

Type

Personal Finance Platform

Platform

Web, Mobile

Industry

Financial Technology (FinTech)

Key Results

Impact from day one.

40%

faster transaction processing through optimized Node.js architecture

PCI & SOC2

compliant infrastructure from day one

99.9%

uptime during early user onboarding and growing transaction volume

Techstars

investment secured, backed by a scalable and intelligent fintech foundation

The Challenge

Speed vs. stability.

When the founders began building their platform, they faced a familiar fintech challenge: how to blend speed, automation, and compliance without sacrificing stability. Most personal finance platforms rely on quick fixes or basic frameworks, but the issues surface quickly:

Manual money tracking gets abandoned

Alerts that react after financial mistakes happen

Compliance gaps that put sensitive data at risk

The client wanted to avoid these traps by building intelligence-first foundations that automated financial decisions and guided responsible spending habits from day one.

Our Approach

The Solution

Better Software partnered with the client to deliver a product development approach that treated AI-driven automation, security, and real-time financial intelligence as non-negotiable, resulting in a comprehensive "financial brain" platform built for long-term scale.

AI-powered categorization

to automate money organization and eliminate manual tracking

Smart spending controls

with automatic card blocking to prevent overspending in real time

Enterprise-grade security

with PCI and SOC2 compliance built in from launch

Scalable, real-time processing

architecture for seamless user experience across all financial events

"Better Software helped us build a platform that thinks ahead for our users, and that's exactly the edge we needed."

Founder

Avenue 7 Media

Takeaways

Lessons for other founders

Security-first is not optional in fintech; it's business insurance that accelerates growth.

Intelligent automation, scalable architecture, and strong compliance foundations provide the highest ROI.

Expect early investment in strong foundations to pay back within 6–12 months through higher engagement, lower churn, and faster enterprise readiness.

Work With Us

Need a team that builds like this?

We help founders go from idea to production-ready product, with the same engineering rigor we write about. 30 minutes with our founder will give you a clear next step.

4.9on Clutch

5.0on GoodFirms

Start Building the Right Product