What does Better Software do?

Better Software is a product engineering company that helps founders go from idea to working software. We offer MVP development, product engineering, team augmentation, and fractional CTO services, all designed to ship fast without creating technical debt.

Is Better Software part of Better?

Yes. Better Software is a division of Better, focused on software engineering and product development. Better also includes Better Marketing (btrgrowth.com) for growth services. Together, we help companies build and grow their products.

How is Better Software different from a typical dev agency?

We're founder-led and limit ourselves to 5–7 engagements at a time. There are no product managers in between: Product Builders understand your users and build the features themselves, and Senior Engineers review every change and keep your codebase flexible for what comes next.

Why do I need Better Software when AI tools like Lovable exist?

AI prototyping tools are great for testing a hypothesis, and we often recommend them before talking to us. But they typically produce codebases that are hard for an engineering team to maintain: long procedural code, no deliberate architecture, and no understanding of how one fix affects the rest of the product. We use AI every day, coached through constantly improved prompts, skills, and guardrails, with every feature architected through domain data modelling and reviewed by senior engineers. AI accelerates our engineering; it doesn't replace it.

What types of products do you build?

We build web applications, mobile apps, AI-powered products, SaaS platforms, and internal tools. Our portfolio spans fintech, healthcare, energy, real estate, and consumer tech, with 20+ products taken from idea to market.

How long does it take to get a working MVP?

Most MVPs ship within days to a few weeks, depending on complexity. We use a structured 5-phase build system (Define, Scaffold, Integrate, Test, Launch) that keeps every cycle focused on shipping working software, not planning documents.

Do I need a technical co-founder to work with Better Software?

No. Many of our clients are non-technical founders. We act as your technical partner, handling architecture decisions, team coordination, and engineering execution, so you can focus on your domain expertise and customers.

What happens after the MVP launches?

The MVP is a starting point, not a one-time build. No software product is ever really done. We keep iterating based on real user feedback: Product Builders ship features every cycle, Senior Engineers maintain code quality, and your product keeps improving without needing a costly rewrite. That's why most of our engagements run for multiple years: the product expands as the business grows, and we keep building with you.

How do I get started?

Book a 30-minute call with our founder, Jai Jalan. No sales pitch, just a conversation about your product, what to ship first, and whether we're the right fit. Even if you go with another team, you'll leave with a clearer plan.

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Case Study

How Better Software Automated Oil & Gas Data Pipelines

A robust, scalable data infrastructure foundation for an AI-powered smart assistant, engineered to automate data extraction, streamline analysis, and deliver real-time insights from day one.

Type

AI-Powered Smart Assistant Platform

Platform

Web

Industry

Oil & Gas, Energy Technology

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Key Results

Impact from day one.

Drastically reduced

response times through optimized Airflow pipeline architecture

Zero manual

bottlenecks after fully automated document extraction workflows

Faster insights

via intelligent question suggestions and typeahead assistance

Higher backend

performance through service-based architecture redesign

The Challenge

Speed vs. stability.

Oil & Gas organizations generate massive volumes of unstructured data, PDFs, logs, financial statements, field reports, and much of it remains buried, unused, or slow to retrieve. This creates operational drag and delays critical analysis. Common industry challenges include:

Decision delays when insights must be manually extracted

Knowledge silos that limit collaboration and visibility

Time-consuming processes for basic document and data analysis

The client wanted to eliminate these barriers by building strong automation foundations that would power a smart assistant capable of answering complex questions instantly.

Our Approach

The Solution

Better Software partnered with the client through a Team Augmentation model, embedding product engineers to design and build scalable data pipelines, intelligent extraction workflows, and a high-performance backend architecture capable of supporting real-time conversational analytics.

Airflow pipeline development

to extract text from unstructured documents and seamlessly upload results into Elasticsearch

Automated document processing

for uploaded and emailed files, removing manual steps from data ingestion

Enhanced query capabilities

through optimized Elasticsearch mappings enabling financial comparisons and trend analysis

Intelligent user experience

features including question suggestions and typeahead prompts to accelerate discovery

"Better Software helped us turn unstructured data into a competitive advantage. Our teams now get answers in seconds, not days."

Founder

Nesh

Takeaways

Lessons for other founders

Automation is essential for scale, manual processes create decision-making bottlenecks.

Intelligent question suggestions dramatically improve user engagement and insight discovery.

Foundational backend architecture directly impacts user experience and long-term performance.

Work With Us

Need a team that builds like this?

We help founders go from idea to production-ready product, with the same engineering rigor we write about. 30 minutes with our founder will give you a clear next step.

4.9on Clutch

5.0on GoodFirms

Start Building the Right Product