About Better Software

Who we work with

You know the business. You see what could work better.

• Improving a business you already run

  You want to serve customers better, make the work easier for your team or support the next stage of the business. We work through where software can help, including what your existing systems should continue to do.

• Building something your industry needs

  You have seen the problem firsthand and have a view of what should exist. We help turn that experience into a product, testing the assumptions with the people who would use it.

You bring the experience and judgment of the business. We bring product and engineering judgment, and take the time to understand the work with you. The product takes shape through that exchange.

Web applications, mobile apps, AI-powered products, SaaS platforms and internal tools, across healthcare, energy, finance, commerce, facilities, agriculture and other fields.

• Healthcare software
• Energy software
• Fintech and finance software

The firm

Better Software, in numbers

Founder-led

Founder-led, with a small number of ongoing partnerships

Jai Jalan, Founder & CEO. Former Microsoft and Google Engineer. IIT alumnus. 9+ years of building products.

Helped build platforms contributing to $100M+ cumulative revenue. Leading a 40+ team of engineers and product builders.

We work closely with a small number of clients, often over several years. That gives us time to learn the business and continue building as its needs change. We hold ourselves to 5–7 engagements at a time.

• Jai Jalan on LinkedIn

The team

Better Software Team

How we work

Understand the business. Build with the people in it.

1. 01

   Understand what should improve

   We look at who the change is for, how the work happens today and what a useful result would mean. That includes customer experience, staff workload and the economics of the business.

2. 02

   Build a useful first version

   We choose a scope that can be tested in practice, with the necessary integrations and operating responsibilities understood. The first version should answer a real question about whether the approach works.

3. 03

   Stay close as it is used

   We review what happens with the people using the software, address what gets in their way and decide what to improve next.

We work as a pod: a product manager covering design works through priorities and usable workflows with you, and two engineers build, integrate, test, and review the software.

• Pricing
• MVP development services
• Dedicated development team

Part of Better

Part of Better, alongside Better Marketing

Better Software is part of Better, alongside Better Marketing. Our legal entity is Jalan Technology Consulting Pvt. Ltd.

• Better
• Better Marketing
• Life at Better

Clients

The work, in our clients' words

5.0

4.9

• All case studies