Should you build software in-house or outsource it?
Compare in-house and outsourced software development on hiring, accountability, continuity, operating knowledge, capacity and long-term ownership.
Better Software Team
Blog
Insights
Articles on product strategy, engineering principles, and building software that lasts.
Is Your Product Ready to Launch?
What launch readiness covers, seven steps to decide your product is ready, a short checklist for a first release, and the mistakes that hurt first impressions.
Better Software Team
Tech Decisions for Non-Technical Founders
How founders without a technical background can guide technology decisions by defining outcomes, weighing trade-offs, asking hard questions and documenting why.
Better Software Team
How to Validate an MVP Before You Build
How to validate an MVP without building the product. Match the method to your riskiest assumption, set a pass mark first and decide from behavior, not praise.
Better Software Team
When a Rules Engine Beats Machine Learning
When a rules engine is the better choice than a machine learning model, how the two compare on six factors, and how to combine them in decisions like lending.
Better Software Team
How to Scope an MVP in a Complex Domain
How to set MVP scope when your domain is complex, what must stay in scope anyway, a worked example, and the scoping mistakes that delay a first release.
Better Software Team
Why Integrations Can Beat New Features
Integrations beat new features when a product's value depends on data or workflows in other systems. Use these steps to decide what to build first.
Better Software Team
How Non-Technical Founders Hire a First Engineer
How a non-technical founder can hire a first engineer, a seven-step process, how hiring options compare on cost, warning signs, and when the hire should wait.
Better Software Team
When Your MVP Is Really a V3 in Disguise
Why domain experts scope a V3 as their MVP, what that costs, how an MVP and V3 differ, and seven steps to strip MVP scope creep back to a true first version.
Better Software Team
Why Reporting Features Are So Expensive
Reporting looks like an easy add-on but often becomes the costliest part of a software product. See why naive reporting fails and how to build it iteratively.
Better Software Team
Internal Automation vs Product
Many operators mistake a powerful internal automation for a market-ready product. Five checks show which one you have before you invest in building it.
Better Software Team
You Don't Need Developers Yet
Founders who hire engineers before they have clarity build motion, not progress. Three decisions about workflow and assumptions come before code.
Better Software Team
