How to Write a PRD for a Working Demo
Most PRD guides stop at features. Here is how to write a PRD for an AI-built prototype by specifying the data model, permissions, states, and audit trail.
Better Software Team
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Articles on product strategy, engineering principles, and building software that lasts.
How Long Does It Take to Build an App With AI?
How long it takes to build an app in the AI era, from days to a demo to weeks for a working product, plus the third clock most estimates leave out entirely.
Better Software Team
How to Build a Fintech App Banks Trust
A founder guide to building a fintech app banks trust, covering ledger-first design, audit trails, compliance in the data model and what to own versus rent.
Better Software Team
When to Move From No-Code to Custom Software
Five signals your no-code stack has become the bottleneck, plus a phased migration plan to graduate into custom software without stopping the business.
Better Software Team
Who Owns the Code When You Hire a Software Firm?
Paying for custom software does not give you ownership by default. Use a three-layer test of legal, operational, and provable ownership to protect your IP.
Better Software Team
Buy the Commodity, Build the Moat
A vendor-neutral framework for operators choosing between custom and off-the-shelf software, plus the standards that turn a build into a durable asset.
Better Software Team
The Tech Stack Question Founders Overrate
Framework choice is the least risky technology decision. Get the data model, architecture, standards and ownership right and a boring stack will carry you.
Better Software Team
Evaluate Code Quality Without Reading Code
Founders can judge code quality without reading code. Five outside-in signals, ten evidence questions, and when to bring in an independent technical review.
Better Software Team
SOC 2 Is Won in the Codebase
SOC 2 for startups is mostly decided before you hire a GRC tool. Learn what to build now, when to buy an audit, and how Type 1 can unblock deals.
Better Software Team
Spot Vibe Coding Debt Without Reading Code
Six business symptoms and five audit questions show whether an AI-built product is gathering debt, and a coached-AI model keeps the speed without the slop.
Better Software Team
Do You Need a Technical Cofounder?
When you truly need a technical cofounder, what the equity really costs over later rounds, five questions that decide it, and the paths that work instead.
Better Software Team
Why Good Products Stall After Month One
Process takes the blame when software projects fail. For founders, the larger risk is month-one engineering choices that quietly force a rewrite.
Better Software Team
